BMW

X1

BMW X1's digital campaign.

As part of the BMW X1's launch campaign, this is a project where people were invited to participate on building a digital road and create their own character. I created all the illustrations and characters and part of the overall design.

With Interone Beijing.

X1_thumbnail_MOTION7.gif
homepage_v1.jpg
BMW_LANDSCAPES_ANIMATED2.gif
BMW_ROUTE_ANIMATION2.gif
bmw_list2.jpg
BMW_CAR_ANIMATION2.jpg
car_659.jpg
3fz7xe.gif
3fz86a.gif
horizontal_storyboard.jpg
homepage_v3.jpg